PROJECT DESCRIPTION
Sea Grant’s Seaweed Hub project had determined that a big thing seaweed businesses need help with is marketing. So, they asked us to create a marketing toolkit! We came up with a brand campaign idea for seaweed: Let Seaweed Surprise you! And, we created a digital and printed toolkit where seaweed businesses can access social media content, messaging ideas, and tips to market their businesses.
WHAT WE DID
Brand campaign
Printed + digital marketing toolkit
Messaging matrix
Social media content
Printable content
Merchandise